Brand Manager

Our Purpose “Celebrating local flavours”, is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture. Today, with a turnover of around 1,3 billion euros and a team of more than 3,600 people, we are the preferred choice of millions of consumers. GBfoods Belgium is the corporate brand of D&L, Royco, Aïki, Liebig, Lacroix, De Blauwe Hand and Oxo.

As a Brand Manager for brands such as Liebig & Royco, youre a visionary marketer with a knack for strategic thinking and communication. You wont just shape a brand—youll help ensure it evolves in line with todays values. With a mindful approach to sustainability, youll contribute to embedding future-proof thinking into brand decisions and communication. Youll play a pivotal role in our dynamic marketing team, reporting directly to the Marketing Manager.

Ready to lead the way in strategic branding?

Heres what youll do:

• Collaborate closely with the Marketing Manager to craft and execute innovative marketing strategies that resonate with our consumers and drive brand growth.
• Champion the brand from inception to market, leveraging consumer insights to inform every decision.
• Conduct thorough market analyses to uncover trends, consumer behaviors, and competitive landscapes.
• Shape our brands future with a robust innovation pipeline, tailored to meet both consumer insights and retailer needs.
• Develop a comprehensive path-to-purchase strategy, overcoming barriers to trial and purchase through targeted marketing activities.
• Manage agency relationships to ensure seamless execution and alignment with brand objectives.
• Drive flawless implementation of marketing campaigns, ensuring alignment with overall strategy and maximizing return on investment.
• Serve as a recognized authority on your brands and categories within the organization, contributing to strategic business meetings and reviews.

What can we offer you?

• A dynamic and fast-paced FMCG environment where every day brings new challenges and opportunities.
• The chance to work with leading brands and make a real impact.
• A culture built on ownership, joy, authenticity, and proximity, where your contributions truly matter.
• A job with purpose, actively shaping sustainability efforts and a greener future.
• A supportive and passionate team that challenges and inspires you to grow.
• An opportunity to take ownership, drive results, and develop your own career.

If youre passionate about marketing, thrive on creativity, strategy and sustainability, and are eager to make a meaningful impact in a global organization that values local authenticity, we encourage you to apply. Join us in celebrating local flavors while shaping the future of our iconic brands on a global stage.

Requirements

• A university degree in Economics, Marketing, or a related field, along with a minimum of 5 years of hands-on marketing experience.
• Proven expertise in product and brand management, with a deep understanding of the Belgian retail landscape.
• Experience in the FMCG sector is a significant advantage, and a genuine passion for food is essential.
• Fluency in Dutch is required, along with a strong command of French and English to effectively engage in our multilingual environment.
• Exceptional management abilities, analytical thinking, and commercial acumen.
• The ability to craft and communicate a compelling vision for the brand.